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The reality star turned mogul faces a serious re-brand to reach her fans.
In a world dominated by TikTok trends, Instagram filters, and viral moments, Kim Kardashian has once again been named the top influencer of 2024 by marketing platform Traackr. Her name has been synonymous with fame, fashion, and business acumen for years, having built an empire on social media that few can rival. But is she still in touch with the values and ideals shaping the quickly changing modern cultural landscape?
Kim Kardashian's most recent projects have been a spectacle, and not in a good way. Sure the world is talking about her in recent months, but primarily for her Christmas cover of "Santa Baby"-- where she crawled along on the floor clearly inebriated, through debris and drunk party-goers passed out. Don't look it up! This strange project evoked an outcry of concern for her across the world. While Kim has never shied away from trying something edgy, the video completely missed the mark in connecting with viewers on a personal level.
In an era where audiences are increasingly drawn to authenticity and relatability, even the queen of social media may need to reevaluate her approach. As we enter 2025, the majority of her social posts are meticulously crafted to sell her product lines and every appearance is heavily scripted. Even the few family photos she posts are clearly curated and filtered. She also faced huge pushback earlier this year after wearing Princess Diana's cross necklace in a scandalous ensemble.
Instead, the rise of the feminine movement—rooted in classical femininity and the timeless values of grace, elegance, and authenticity—is reshaping what influence looks like. For influencers like Kim, who built their brand on a different set of principles, the stakes are higher than ever.
The classically feminine movement, fueled by a countercultural response to modern feminism, celebrates the enduring power of traditional values and aesthetics. It’s not about rejecting progress but embracing timeless principles such as elegance, self-respect, and living out values. Influencers who embody these ideals—whether through their content, lifestyle, or values—are resonating deeply with women seeking a refreshing alternative to the fast-paced, image-obsessed culture that has dominated social media.
So while Kim’s brand has been iconic, she often leans heavily on materialism, drama, and hyper-curated perfection that is becoming more and more outdated in today’s shifting landscape. To remain at the top, Kim will need to pivot toward a more meaningful connection with her audience—one that aligns with the values of the rising feminine movement.
The ability for Kim Kardashian to rebrand isn't a question, in fact it's been a cornerstone of her success. She’s rebranded herself multiple times, evolving from a reality TV star to a business mogul, advocate, and mother. But despite her chameleon talents, she must embrace the principles of classical femininity and connect with a generation yearning for authenticity.
If Kim were to lean into the rising feminine movement, wed see a different side of her—one that values subtlety over excess, grace over spectacle, and connection over curated perfection. This would involve showcasing quieter moments of family life, engaging in philanthropy, or embracing timeless fashion choices that reflect an enduring elegance instead of her trying to push the limits of her dollar or her rib-cage, as we saw in her most recent "2024 photo dump".
While Kim Kardashian’s influence is undeniable, 2025 will hopefully mark a turning point. As the tides of culture shift, the role of an influencer is evolving, and those who fail to adapt risk losing their relevance. The world is watching, and so are we.
Whether Kim can rise to meet the moment remains to be seen, but one thing is certain: the future of influence looks a lot more feminine, and a lot more timeless.
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