TheSwishCompany

Jake and Millie Bonnie Bongiovi, 2025 For years, the cultural idea of a woman keeping her maiden name after marriage has represented independence, autonomy, and a rejection of the traditional norms that were branded as imprisonment in marriage. Keeping one’s father's name post-nuptials or hyphenating it with her husband’s was supposed to be a way to bring marriage into the twenty-first century. But in the last few months, celebrities seem to be flipping the script and recognizing the benefits...

Something strange is happening on Tuesday nights: Gen Z is watching legacy TV. Yes, not many shows premiering in 2025 can say they have been on air for over 20 years and have a base demographic of 18-35. In fact, only one show can say this: Dancing with the Stars.  What’s more? It’s Live.  Growing up, the phenomenon of watching a live show, voting over the phone, and waiting to talk about it with your friends the next day was commonplace. Setting the clock for a certain time slot and rushing...

Recently, a friend of mine had a baby. We bought them a gift, and as I signed the card, I paused. What will this child call me? I am not an aunt, though that name now seems freely bestowed on close friends of the mother. Yet it does not feel modern to suggest “Mrs. Brusven,” my last name being difficult enough to pronounce as it is! As I thought back to what I called my friends’ mothers and older women growing up, they were always Mrs. Last Name  or, if we were especially close, Mrs. First...